Why this model works across the region
Updated
Conduce operates today in Venezuela only. But the problem it solves is not Venezuelan: no Spanish-speaking country in the region has a reliable source for the truth about a used car. This page explains why the same product fits five markets without rewriting the engine.
- $74.2B
- Latin American used-vehicle market
- $8.2B
- across the five reachable markets
- 5.1%
- annual growth
Expert Market Research (2025). The Spanish-speaking split is our own calculation on that source.
Why does the same product fit five countries?
Because the three hard pieces are country-agnostic. The VIN decoder reads the ISO 3779 standard, identical worldwide. The valuation engine does not depend on a purchased price table: it computes against listed vehicles in its own market, so it calibrates itself wherever there is inventory. And OBD2 diagnostics talk to the car computer, which does not change when you cross a border. The only things that need localizing are the boring ones: currency, payment methods and import rules.
How big is the market?
The Latin American used-vehicle market moves roughly $74.2 billion a year and grows 5.1% annually, per Expert Market Research. Excluding Brazil, about $41 billion sits in Spanish-speaking countries, and not one of them has its own Carfax or Kelley Blue Book. Venezuela, Colombia, Ecuador, Peru and the Dominican Republic together account for around $8.2 billion: the five where the product, as already built, would work without a rewrite.
Why do the regional models not work here?
Autofact builds its reports on queryable government registries; in Venezuela that registry does not exist, so the model never starts. Kavak buys and reconditions its own inventory, which demands heavy working capital: it announced the closure of Colombia and Peru effective 1 January 2024, twenty months after entering both. Karvi brokers formalized dealer networks, and here the market is not formalized. Conduce depends on neither a registry that does not exist nor on buying cars: it is capital-light and the data is its own.
And the country map on the home page?
That is the long-term vision, and it states plainly that operations today are Venezuelan. This page is the other thing: the five markets where the product, as built today, would work without rewriting the engine. One is where the company is heading; the other is where the product fits right now. Worth not confusing them, which is why they are separate.
What is hard to copy?
The data layer. None of the sources feeding the product can be licensed in these countries: they had to be manufactured. That work took eighteen months and does not replicate quickly. And because it is not tied to any local institution, it is as valid in Bogota as in Caracas.
Frequently asked questions
Does Conduce operate outside Venezuela?
No. Operations today are exclusively Venezuelan. This page explains why the product is applicable to other markets, not where it is running.
What would have to change to enter another country?
Local currency and payment methods, that market import rules, and the ally directory. The VIN decoder, the valuation engine and OBD2 diagnostics work unmodified.
Why those five markets and not others?
Language, and the same data gap. They share Spanish, they share the absence of a queryable vehicle history, and they share a fleet where used is the market, not an alternative to new.
Where do the market figures come from?
Market size and growth are from Expert Market Research (2025). The Spanish-speaking segmentation and the five-market calculation are our own work on that source.
Want to talk about this?
If you are evaluating the automotive sector in the region, get in touch.